Is Cover FX Canadian?
Partly
Ownership is split or partially foreign — read the details.
What we found
Founded in 1999 by chemist Victor Casale and Lee Graff in Toronto. Acquired by L Catterton (private equity, 2011), then AS Beauty (2022). Officially closed as of January 2026.
The receipt
| Verdict | Borderline |
| Category | Beauty & Personal Care |
| HQ | Toronto, Ontario |
| Confidence | high |
| Evidence | Secondary source only |
| Source | https://mergr.com/transaction/as-beauty-group-acquires-cover-fx-skin-c… secondary source — registry check pending “AS Beauty Group acquired Cover FX from L Catterton Partners on February 3, 2022.” Verdicts are only marked verified once a government registry record or corporate filing confirms them. |
Canadian alternatives to Cover FX
Every brand below is listed as Canadian-owned in our registry.
| Brand | Category | HQ Location | Ownership Check |
|---|---|---|---|
| 8 Faces | Beauty & Personal Care | Canada | View ownership → |
| Annabelle Cosmetics | Beauty & Personal Care | Montreal, Quebec | View ownership → |
| ATTITUDE | Beauty & Personal Care | Montreal, QC | View ownership → |
| Attitude (ATTITUDE) | Beauty & Personal Care | Montreal, Quebec | View ownership → |
| BASMA Beauty | Beauty & Personal Care | Canada | View ownership → |
| Beauty Boutique by Shoppers | beauty retailers | Toronto, ON | View ownership → |
Spotted something wrong? Ownership changes all the time — report a correction and we'll re-check the records.