Is Deciem / The Ordinary Canadian?
No
This brand is owned by a foreign parent company.
What we found
Deciem, the Toronto-founded parent of The Ordinary and NIOD, was co-founded by Brandon Truaxe and Nicola Kilner. Estée Lauder first invested in 2017 and increased its stake to approximately 76% in a February 2021 deal; i.
The receipt
| Verdict | Foreign-owned |
| Category | Beauty |
| HQ | New York, NY |
| Confidence | high |
| Evidence | Secondary source only |
| Source | https://www.elcompanies.com/en/news-and-media/newsroom/press-releases/… secondary source — registry check pending “The Estée Lauder Companies completes acquisition of DECIEM, making it the owner of The Ordinary.” Verdicts are only marked verified once a government registry record or corporate filing confirms them. |
Canadian alternatives to Deciem / The Ordinary
Every brand below is listed as Canadian-owned in our registry.
| Brand | Category | HQ Location | Ownership Check |
|---|---|---|---|
| Boreal Folk Apothecary | Beauty & Personal Care | Canada | View ownership → |
| Bushbalm | personal care brands | Ottawa, ON | View ownership → |
| Cardea AuSet | Beauty & Personal Care | Canada | View ownership → |
| Cocoon Apothecary | Beauty & Personal Care | Canada | View ownership → |
| Consonant | Beauty & Personal Care | Canada | View ownership → |
| Lesse | Beauty & Personal Care | Canada | View ownership → |
Spotted something wrong? Ownership changes all the time — report a correction and we'll re-check the records.