Is Deciem (The Ordinary) Canadian?
Partly
Ownership is split or partially foreign — read the details.
What we found
Founded by Brandon Truaxe in 2013. Toronto-headquartered with 5 in-house labs. Estée Lauder owns majority stake (acquired 2024).
The receipt
| Verdict | Borderline |
| Category | Beauty & Personal Care |
| HQ | Toronto, Ontario |
| Confidence | high |
| Evidence | Secondary source only |
| Source | https://www.elcompanies.com/en/news-and-media/newsroom/press-releases/… secondary source — registry check pending “The Estée Lauder Companies completes acquisition of DECIEM, making ELC the owner.” Verdicts are only marked verified once a government registry record or corporate filing confirms them. |
Canadian alternatives to Deciem (The Ordinary)
Every brand below is listed as Canadian-owned in our registry.
| Brand | Category | HQ Location | Ownership Check |
|---|---|---|---|
| Boreal Folk Apothecary | Beauty & Personal Care | Canada | View ownership → |
| Bushbalm | personal care brands | Ottawa, ON | View ownership → |
| Cardea AuSet | Beauty & Personal Care | Canada | View ownership → |
| Cocoon Apothecary | Beauty & Personal Care | Canada | View ownership → |
| Consonant | Beauty & Personal Care | Canada | View ownership → |
| Lesse | Beauty & Personal Care | Canada | View ownership → |
Spotted something wrong? Ownership changes all the time — report a correction and we'll re-check the records.