Is Deciem Canadian?
No
This brand is owned by a foreign parent company.
What we found
Founded 2013 in Toronto by Brandon Truaxe. Estée Lauder first invested in 2017, became majority owner in 2021, and completed full acquisition May 31, 2024 for estimated. Parent company of The Ordinary, NIOD, and AV.
The receipt
| Verdict | Foreign-owned |
| Category | Beauty & Skincare |
| HQ | Toronto, ON |
| Confidence | high |
| Evidence | Government registry / filing |
| Source | https://www.sec.gov/Archives/edgar/data/1001250/000100125026000041/exh… registry record “SEC EDGAR 10-K filed 2026-08-19 by ESTEE LAUDER COMPANIES INC names Deciem — parent company's own annual filing.” |
Canadian alternatives to Deciem
Every brand below is listed as Canadian-owned in our registry.
| Brand | Category | HQ Location | Ownership Check |
|---|---|---|---|
| Boreal Folk Apothecary | Beauty & Personal Care | Canada | View ownership → |
| Bushbalm | personal care brands | Ottawa, ON | View ownership → |
| Cardea AuSet | Beauty & Personal Care | Canada | View ownership → |
| Cocoon Apothecary | Beauty & Personal Care | Canada | View ownership → |
| Consonant | Beauty & Personal Care | Canada | View ownership → |
| Lesse | Beauty & Personal Care | Canada | View ownership → |
Spotted something wrong? Ownership changes all the time — report a correction and we'll re-check the records.