Is Ecco Bella / Deciem Canadian?
No
This brand is owned by a foreign parent company.
What we found
Founded in 2013 in Toronto by Brandon Truaxe, DECIEM (parent of The Ordinary) became majority-owned by Estée Lauder Companies, a US-based multinational cosmetics corporation, following a 2021 acquisition, though it retai.
The receipt
| Verdict | Foreign-owned |
| Category | cosmetics/skincare brands |
| HQ | Toronto, ON |
| Confidence | high |
| Evidence | Secondary source only |
| Source | https://www.cbc.ca/news/canada/toronto/deciem-ordinary-skincare-sold-e… secondary source — registry check pending “CBC News reports that Estee Lauder has struck a deal to buy Canadian skincare company Deciem Beauty Group Inc., indicating ownership by the US-based Estée Lauder Companies.” Verdicts are only marked verified once a government registry record or corporate filing confirms them. |
Canadian alternatives to Ecco Bella / Deciem
Every brand below is listed as Canadian-owned in our registry.
| Brand | Category | HQ Location | Ownership Check |
|---|---|---|---|
| Boreal Folk Apothecary | Beauty & Personal Care | Canada | View ownership → |
| Bushbalm | personal care brands | Ottawa, ON | View ownership → |
| Cardea AuSet | Beauty & Personal Care | Canada | View ownership → |
| Cocoon Apothecary | Beauty & Personal Care | Canada | View ownership → |
| Consonant | Beauty & Personal Care | Canada | View ownership → |
| Lesse | Beauty & Personal Care | Canada | View ownership → |
Spotted something wrong? Ownership changes all the time — report a correction and we'll re-check the records.