Is Fenty Beauty Canadian?
Partly
Ownership is split or partially foreign — read the details.
What we found
Joint venture: 50% Rihanna (via Roraj Trade LLC) / 50% LVMH (via Kendo Brands).
The receipt
| Verdict | Borderline |
| Category | Beauty & Personal Care |
| HQ | New York |
| Confidence | high |
| Evidence | Secondary source only |
| Source | https://www.prnewswire.com/news-releases/rihanna-launches-fenty-beauty… secondary source — registry check pending “Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty developer, launches her global makeup brand.” Verdicts are only marked verified once a government registry record or corporate filing confirms them. |
Canadian alternatives to Fenty Beauty
Every brand below is listed as Canadian-owned in our registry.
| Brand | Category | HQ Location | Ownership Check |
|---|---|---|---|
| 8 Faces | Beauty & Personal Care | Canada | View ownership → |
| Annabelle Cosmetics | Beauty & Personal Care | Montreal, Quebec | View ownership → |
| ATTITUDE | Beauty & Personal Care | Montreal, QC | View ownership → |
| Attitude (ATTITUDE) | Beauty & Personal Care | Montreal, Quebec | View ownership → |
| BASMA Beauty | Beauty & Personal Care | Canada | View ownership → |
| Beauty Boutique by Shoppers | beauty retailers | Toronto, ON | View ownership → |
Spotted something wrong? Ownership changes all the time — report a correction and we'll re-check the records.