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Foreign-owned

Is Genestra Brands Canadian?

No

This brand is owned by a foreign parent company.

What we found

Canadian practitioner supplement line acquired by Seroyal group. In 2011, Seroyal was sold to Atrium Innovations (Quebec). On December 5, 2017, Nestle acquired Atrium Innovations, bringing Genestra under Swiss multinatio.

The receipt

VerdictForeign-owned
CategorySupermarket
HQVevey
Confidencehigh
EvidenceSecondary source only
Sourcehttps://www.nestle.com/media/pressreleases/allpressreleases/nestle-acq… secondary source — registry check pending
“Nestlé agreed to acquire Atrium Innovations, the parent company of Genestra Brands, making Nestlé the owner.”
Verdicts are only marked verified once a government registry record or corporate filing confirms them.

Canadian alternatives to Genestra Brands

Every brand below is listed as Canadian-owned in our registry.

BrandCategoryHQ LocationOwnership Check
Advanced Orthomolecular ResearchNutritional SupplementsCalgary, ABView ownership →
AlgiSupermarketCanmore, ABView ownership →
Allmax NutritionSupermarketNorth York, ONView ownership →
AOR (Advanced Orthomolecular Research)HealthCalgary, ABView ownership →
Beyond YourselfSupermarketToronto, ONView ownership →
Canadian ProteinSupermarketWindsor, ONView ownership →
Spotted something wrong? Ownership changes all the time — report a correction and we'll re-check the records.