Is I Can't Believe It's Not Butter Canadian?
No
This brand is owned by a foreign parent company.
What we found
I Can't Believe It's Not Butter is an American margarine spread originally developed by J.H. Filbert Company (based in Baltimore, Maryland) and first marketed to consumers in 1981. The brand was acquired from Unilever by.
The receipt
| Verdict | Foreign-owned |
| Category | Supermarket |
| HQ | Baltimore |
| Confidence | high |
| Evidence | Secondary source only |
| Source | https://en.m.wikipedia.org/wiki/I_Can%27t_Believe_It%27s_Not_Butter! secondary source — registry check pending “Wikipedia states that the brand is currently owned by Upfield (a subsidiary of Flora Food Group) and was previously owned by Unilever.” Verdicts are only marked verified once a government registry record or corporate filing confirms them. |
Canadian alternatives to I Can't Believe It's Not Butter
Every brand below is listed as Canadian-owned in our registry.
| Brand | Category | HQ Location | Ownership Check |
|---|---|---|---|
| Mirage Margarine | Supermarket | Winnipeg, MB | View ownership → |
| Sunspun | Supermarket | Toronto, ON | View ownership → |
Spotted something wrong? Ownership changes all the time — report a correction and we'll re-check the records.