Is Rascals Canadian?
No
This brand is owned by a foreign parent company.
What we found
Rascals (formerly Rascal + Friends) premium diapers were founded in 2016 in New Zealand by a mother of four. The brand was acquired by Zuru (Recreational Goods) on January 1, 2020. Zuru is a New Zealand and Hong Kong-bas.
The receipt
| Verdict | Foreign-owned |
| Category | Supermarket |
| HQ | Auckland |
| Confidence | high |
| Evidence | Secondary source only |
| Source | https://stoppress.co.nz/news/rascals-celebrates-rebrand-throws-party-f… secondary source — registry check pending “StopPress reports that Rascals is a Zuru Edge-owned company, indicating ownership by Zuru.” Verdicts are only marked verified once a government registry record or corporate filing confirms them. |
Canadian alternatives to Rascals
Every brand below is listed as Canadian-owned in our registry.
| Brand | Category | HQ Location | Ownership Check |
|---|---|---|---|
| 24 Karat Company | Supermarket | Markham, ON | View ownership → |
| A Spice Affair | Supermarket | Montreal, QC | View ownership → |
| Acadian Maple Products | Supermarket | Peggy's Cove, NS | View ownership → |
| AG Hair / AG Care | Supermarket | Coquitlam, British Columbia | View ownership → |
| AGT Food and Ingredients | Supermarket | Regina, Saskatchewan | View ownership → |
| Aisle | Supermarket | Vancouver, BC | View ownership → |
Spotted something wrong? Ownership changes all the time — report a correction and we'll re-check the records.