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Foreign-owned

Is Snuggle Canadian?

No

This brand is owned by a foreign parent company.

What we found

Snuggle is a fabric softener brand owned by Henkel AG (Germany). Like All and Wisk, Snuggle was acquired by Henkel through the 2016 Sun Products purchase and is distributed across Canadian supermarkets including major ch.

The receipt

VerdictForeign-owned
CategorySupermarket
HQDüsseldorf
Confidencehigh
EvidenceSecondary source only
Sourcehttps://www.metroag.de/en/investor-relations/corporate-structure secondary source — registry check pending
“Henkel AG & Co. KGaA, a German multinational headquartered in Düsseldorf, owns the Snuggle brand in North America.”
Verdicts are only marked verified once a government registry record or corporate filing confirms them.

Canadian alternatives to Snuggle

Every brand below is listed as Canadian-owned in our registry.

BrandCategoryHQ LocationOwnership Check
24 Karat CompanySupermarketMarkham, ONView ownership →
A Spice AffairSupermarketMontreal, QCView ownership →
Acadian Maple ProductsSupermarketPeggy's Cove, NSView ownership →
AG Hair / AG CareSupermarketCoquitlam, British ColumbiaView ownership →
AGT Food and IngredientsSupermarketRegina, SaskatchewanView ownership →
AisleSupermarketVancouver, BCView ownership →
Spotted something wrong? Ownership changes all the time — report a correction and we'll re-check the records.